HospitalitySite

E-mail branding turns everyday emails into marketing messages
You and your staff send hundreds of thousands of emails to your clients, prospects and partners. How many of the emails you send display your corporate identity, reinforcing your brand message?

How does E-mail Branding work?
E-mail Branding overlays your everyday standard outgoing emails (for example quotes to prospective guests, travel agents, tour operators, etc.) with corporate branding and interactive messages, standard signatures and legal disclaimers within a simple application for all staff communications. So, in other words, you keep using your existing e-mail software (e.g. Microsoft Outlook, etc.) and once you hit the send button, your e-mail branding gets attached to your everyday e-mails.

What are the components of branded e-mails?
A standard E-mail branding consists out of

A top banner, which is matched with the look and feel of your existing website and includes all the important links to your own website. This can also include a call to action or special offer.
A signature, which includes your full contact details.
A disclaimer, which legalizes your everyday e-mails and prevents abuse.

What are the benefits of E-mail Branding?
The hospitality industry is extremely competitive, your prospective clients request quotes from many other establishments and compare your value proposition; with branded e-mails, you will stand out in your clients' and prospects' minds. You set up a web site, spend some money creating an online presence with contact and product information. But you find that traffic does not come. With branded emails, you can:

match your online branding to your E-mail branding, utilizing your existing website
drive readers of your email to your website with clickable links in the email
build your brand awareness and customer loyalty
track who opens and who clicks on your emails
increase your conversion rates
No impact on your bandwidth usage as the E-mail branding gets only attached to your e-mails once you have sent your e-mails.
Compliant with all email systems – your e-mail branding arrives 100% the way you want to and is not blocked by spam filters.


Click on images to enlarge

How much does it cost?
It’s cheaper than you might think:

Annual License Fee Once-off design & set-up only	R600 R450
First year: Consecutive year:	R1,050 R600

All prices are excl. VAT. One free update per year; additional updates are charged at R250 excl. VAT.

How do I get started?
It’s as easy as 1 – 2 – 3

Complete the below order form
We will contact you shortly to discuss the design of your e-mail branding and will thereafter make a design proposal.
Once you have confirmed the final layout, we will guide you through the activation process and your E-mail branding will be incorporated into your everyday E-mails.

Complete the Order Form now:

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What others say about E-mail Branding

	In a competitive and tough real estate market, we realized that we need to use every opportunity to stand out from our competitors, intelligently market our properties and get closer to our customers. E-mail Branding allows us to do this cost effectively and effortlessly with every single email we send. H Basson, Principal / Director
	When the time came to renew our annual license, we did not hesitate a second whether we should go ahead or not. We simply cannot imagine going back to sending out plain e-mails. Cathy, Gramarye Guest House
	It’s amazing how our conversion rate went up and the same can be said about the traffic to our website. Prospective guests are just so much better informed about our establishments since we are using Branded E-mails. Katerina, Alpha du Cap Guest House

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