|
|
| Resources » Online Marketing Training |
 Internet Marketing Training
We are pleased to announce that we will, once again, offer our highly successful internet marketing training during the low season months of 2009. While many establishment owners use the quieter months for renovations and some time off, we believe it’s also a good time to refresh one’s marketing skills and there is no better way than doing this in a relaxed atmosphere with like minded establishment owners.
Between April and August 2009, Hospitality Site will offer it’s half-day training session “Internet Marketing Simplified” in the Western Cape.
With a completely revised agenda and a 40 page handout to take home, this course is packed with interesting tips and tricks on how to successfully market your establishment on the internet.
Hospitality Site offers an informative, fun, eye-opening and interactive half-day course introducing you to the following topics:
Online marketing trends and consumer behaviour.
Usability and user-friendliness of websites and useful enhancements to turn lookers into bookers.
Marketing of your website through search engine optimisation and pay per click campaigns
E-mail marketing: newsletters and e-mail campaigns.
Marketing on local and international online accommodation portals.
Social Media: Web 2.0 explained.
Planning, implementing and measuring the effectiveness of your marketing strategy.
This is what participants said:
“Once again, thank you for a great workshop yesterday!” Barbara, Cape Point Route
"I attended your excellent afternoon web optimizing course last year for people in the tourist industry, at a Pinelands venue. It was excellent, and I realised how little I knew about sites." Jenni, Southern Suburbs
“I’ve just returned from a training session by Johannes, which I thought was excellent, very relevant and empowering!” Liezl, Noordhoek
“Thank you once again for an informative and useful seminar. Many of the members have expressed their appreciation for your lively and educational workshop.” Dennis, Noordhoek Tourism Association |
Training dates in the Cape Region :
Training sessions are from 1pm – 5pm. |
Paarl
City Bowl
Muizenberg
Hout Bay
Franschhoek
Blaauwberg
Constantia
|
04 June 2009
11 June 2009
18 June 2009
25 June 2009
02 July 2009
16 July 2009
06 August 2009
|
Rhebokskloof Wine Estate
Signal Hill Lodge
Bluebottle Guest House
Chapmans Peak Hotel
Cape Vue Guest House
Alpha du Cap Guest House
Silvermist Mountain Lodge
|
The venue in each town will be announced based on the number of participants. Venue Owners: Get 2 complimentary places for the training if you host one of the sessions at your venue. R399 per delegate including handout. 2 delegates: R699.
Or: Invite a group of establishment owners to your venue and get considerable discounts for group bookings.
|
|
 |
|
|
|
|
|
Why market my Hospitality Service online?
The answer is simple – because your customers are online!
Eighty percent of travellers research their destinations,
accommodation and activities online, more than half of all
reservations are made online. You need to have an online
presence that stands out and you need to do a really good job in
marketing your establishment online.
Delegating that task to someone else is dangerous and you
easily loose touch with what works and what not, resulting in
unnecessary money spent and loss of potential customers. You
need to understand and take control of your online marketing so
that you are in a position to understand what services you really
need, what they should cost and to judge the quality of the
results.
Marketing your establishment online consists of many activities
combined into a powerful marketing strategy. Having a website
is only the beginning. Your website needs to be user-friendly,
and differentiate your establishment from others to make a good
first impression as any potential guest will judge your
establishment based on the quality of your website. And they will
leave with a simple click of the mouse.
Once you have a well designed website with quality content
focusing on your visitors, you need to be sure potential guests
can find it online. There are a number of strategies that can be
used to attract visitors to your website, they include search
engine optimization, online advertising campaigns, e-mail
marketing and signing up with online travel portals and
directories.
After you have worked so hard to get people to visit your site,
the ultimate objective of your marketing efforts is to convert
lookers into bookers. When a visitor decided to stay with you,
they expect the booking process to be fast and efficient,
24hours, 365 days a year. To loose a potential visitor at this
stage just because he is waiting too long on confirmation or your
establishment does not accept credit card payment is totally
unnecessary but happens too often.
By attending this course, you will learn that doing a great emarketing
job does not require a huge budget nor is it difficult.
Designed specifically for B&B’s, Guest Houses and small
Hotels, we provide the right information to inform and educate
you to market your establishment quickly and effectively, without
of spending a fortune on marketing.
By the end of this course, you will have a thorough practical
understanding of the tools of online marketing, you will know what
to do and how to get going. The course lays out all the tools
available to market your establishment and provides references
and practical tips. The course covers the following topics: |
Online marketing, trends and consumer behaviour
- Global trends – South Africa vs. International
- Consumer behaviour from travel research to reservation
- Online marketing vs. traditional marketing
- Components of an online marketing strategy
Usability and user-friendliness of websites and useful
enhancements to turn lookers into bookers.
- What makes a great website – structure and compelling
content.
- Hotel website checklist – what you must have, how you can
differentiate yourself.
- The path from landing page to making a reservation.
- E-commerce features and issues, online bookings – must
have, why and how.
Marketing of your website through search engine
optimisation and pay per click campaigns, e-mail
newsletters and e-mail campaigns.
- Rules for developing a site that is search engine friendly to
increase rankings in search engines.
- Keywords and MetaTags – what are they and how do you
determine the most important for you?
- Why are links to and from your website so important,
strategies, explanation and rules of link popularity and link
relevancy.
- Learn about pay-per-click, and how to maximise
effectiveness within a fixed budget.
- E-mail marketing, web etiquette guidelines and spam laws.
- Creating effective e-mail message that stand out from the
crowd.
- E-mail lsits – how to create and manage them.
Marketing on local and international online accommodation
portals, which portals bring the highest return and how to
decide whether you should list or not.
- South African and international portals, global distribution
system and booking engines.
- How to choose a portal and what to look for.
The future – Web 2.0, viral marketing and how to use
customer satisfaction surveys and client testimonials to
market your establishment.
- Viral marketing, tell a friend functions, e-cards
- Communities, Social Networking and Blogs
- The importance of client testimonials and how to use guest
books and customer satisfaction surveys to market your
establishment.
How to own your own accommodation portal for your area to
promote your area and increase general occupancy levels.
- Own your own accommodation portal for your area.
- Benefits and how to promote your area to corporate and
leisure travellers.
- Increase your occupancy by networking with other
establishments, tour operators and attractions in your area.
Planning, Implementing and Meassuring the effectiveness of
your marketing strategy.
- Options and guidelines for small budgets
- Web statistics and web traffic analysis
- Useful metrics to measure the effectiveness of your
marketing efforts.
Learn How To
- Build an understanding of all the potential of the internet and
of online marketing
- Understand the available online resources
- Use online marketing tools and techniques to increase
global awareness of your establishment
- Bring more visitors to your establishment
- Increase the effectiveness and efficiency of your marketing
efforts
- Plan, implement and measure the internet strategy that best
fits your establishment.
The course is presented by Johannes Stiefel, owner of Tourism Marketing SA and a Guest
House in Cape Town, a passionate entrepreneur, lively
communicator and professional trainer. Johannes has gained
his knowledge from first hand experience marketing his own
establishment with remarkable success and has developed the
course in cooperation with leading web designers, webmasters
and online marketing specialists from all around the world.
You are not going to find a more comprehensive yet easy to
understand and apply course in online marketing of your
establishment presented from someone who is in the same
shoes as you are and has made a difference through online
marketing. |
|
|
|
Web Hosting & Email
Add to favorites
Send to friend
