While everyone is talking about search engine optimization, web site optimization is often completely forgotten, yet it is the necessary first-step to building and marketing a functional web site.
Web site optimization is the process of specifically designing your site’s web pages to rank high within search engines and is an absolute must to make sure your website can be found by search engines.
Is your website optimized for search engines?
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There are several steps you can take to optimize your website:
Find out what keywords users type into search engines when they are looking for a service or product like yours.
Add title and meta tags, page titles, header tags and image alt tags: this is useful information for search engines to index your page more accurately.
Add meta tags that provide further information and instructions for search engines, such as regional information, content, indexing frequency, languages and pages you do not want to be indexed.
Write good copy for your website with a lot of text describing your service or product and make sure your keywords appear in the copy.
Place the most important information at the top of your pages and do not overload your page with pictures and frames, search engines cannot read these.
Repeat your keywords at the end of your page.
Make sure your keywords are included in the url's of your pages as well as in text links on your website.
Enter into a link exchange with other websites that are relevant to the visitors of your website.
You should not repeat keywords too often, use invisible text and over submit your website.
When all of that is done correctly, it is most important to be patient. It can take several months before you achieve the desired results.
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While everyone is talking about search engine optimization, web site optimization is often completely forgotten, yet it is the necessary first-step to building and marketing a functional web site.
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