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Hospitality site is proud to provide the largest and most comprehensive overview of web solutions, products, tools and services for the hospitality industry. In the following, you will find an overview and description of the services offered under each category. |
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Design and SEO – Stylish and eye-catching design that works |
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In this category, you will find all the basics for your website. Search Engine Optimization is an integral part of the design and includes the definition of key words, meta tags, content, and links. Your logo and pictures play a vital role in the first impression your establishment makes as they convey the message better than a thousand words can – adding a virtual tour will speak a million words. |
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Interactivity & Website Enhancements - Make a lasting first impression |
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You can enhance the experience of your visitor to your website significantly by adding components such as music, voices or even speaking characters. Ad a customized map showing your establishment and points of interest in the surrounding area so that your guest know where to eat-out or what to do while staying with you. A guest book is another useful marketing tool – there is nothing more effective in marketing than word of mouth and a guest book is the online version of word of mouth marketing. Check the listings in this section for many more useful web tools. |
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Online Booking – Make lookers bookers in real time |
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The basics of online booking is to provide potential guests with an availability calendar where they can see which dates are available. More advanced versions allow the guest to search for availability and to book directly whereas bookings are directly entered into your reservation system. The most sophisticated online booking tools provide real time availability and bookings are immediately confirmed once the guest has paid with his credit card. It depends very much on the property type and your preferences which solution you choose. |
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Hosting – You need it, so make sure it works for you 24/7/365. |
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This section is all about access to the internet and communications. Find the right hosting package for your website and an affordable and flexible ISP to get connected, whether it is a dial-up, pre-paid, ISDN or ADSL connection. Offer your guests wireless internet using a router or WIFI hotspot and cheap international call rates – guests will choose your venue because of the added value and you can increase your revenue by selling vouchers. |
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E-Marketing – Draw the world’s attention to your establishment. |
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E-marketing has overtaken traditional marketing in print media such as brochures, magazines and newspapers. It is more cost efficient and much faster – get your message to thousands of potential guests and tour operators around the world. In today’s fast paced competitive world, it is not enough to rely on print media and listings on your internet, to stand out from the crowd, you need to get your product and services to the potential guests instead of waiting until they find you somewhere on the internet. Be faster and smarter than your competition. |
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Internet Exposure– Be there when potential guest search you. |
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Having your own website is an important part of your online marketing strategy and bookings from your own site are generally higher quality bookings. However, on the internet, it’s all about being seen and the more accommodation portals you are listed on, the higher the chance a potential guest searching for accommodation will find your establishment. But please don’t think you have to be on every website- otherwise you end up spending a fortune. Choose the websites you subscribe to very carefully, naturally some bring more bookings, others less. |
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Software – Streamline your day to day business to focus on your guests. |
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There are many solutions available, and you should choose the software depending on your property and what you want to achieve. In any case, the software should support you and not become an administrative burden. Don’t choose a sophisticated property management solution when you have only a few rooms or a self catering apartment. Make sure the solution you choose integrates into your online booking solution, provides you with a good client data management as this is one of the biggest asset of your company. Statistics about revenue, occupancy and the effectiveness of the various marketing channels you use will help you to stay ahead of your competition. |
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